Software engineer, but passionate about online business, quality product affiliate, social media & traffic generation, especially enthusiastic in Chinese online marketing, channeling communication across the borders.
Twitter remains blocked in China, but that has not stopped Twitter-like activity.
Similar to other foreign Web 2.0 services that the government keeps out, China’s vibrant web sector has created domestic alternatives.
This graph from CIC Data shows that almost 40% of the online buzz they found around the Toyota recall on the day that Toyota president Akio Toyoda spoke in China about the issue came from Sina’s micro-blog.
Note that this is a measure of volume, not impact. A well considered posting on a particular blog or forum may well have had more impact. But it does show that micro-blogs are growing in importance in China for breaking news events.