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Monday, April 19, 2010

Social Networking Habits Across Asia-Pacific

ComScore today announced some interesting new statistics about Social Networking Habits across Asia-Pacific.

ComScore’s methodology does not include visits from public access computers such as Internet cafes, mobile phones or PDAs. In many markets, including India, Japan, China, Indonesia and others, many people access the Internet in ways other than a home computer that they own. Nonetheless, ComScore’s statistics are very interesting, particularly when looked at in terms of change over time. A major change being the migration towards Facebook.

Half of Asia’s Internet population visited Social Networking sites in February…
According to ComScore, 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors.

…Facebook dominates…
Not surprisingly, ranked as the top social network across eight markets - Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam. Local players led in Japan ( and South Korea (CyWorld), while Google-owned Orkut ranked as the top social networking site in India and Yahoo!’s led in Taiwan.

…the Philippines are top users of Social Networks…
In February 2010, Internet users in the Asia-Pacific region averaged 2.5 hours on social networking sites during the month and visited the category an average of 15 times. Across markets, the Philippines showed the highest penetration of social networking usage with more than 90 percent of its entire Web population visiting a social networking site during the month, followed by Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).

…and the Philippines show the highest level of engagement on Social Networks…
Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month. Strong engagement was also exhibited by Internet users in Indonesia (5.4 hours per visitor and 22 visits per visitor), Australia (3.8 hours per visitor and 20 visits per visitor) and Malaysia (nearly 3.8 hours per visitor and 22 visits per visitor).

ComScore’s report can be seen here.

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